Joo is a designer with a passion for crafting brand identity systems and bringing them to life through animation. She thrives on exploring the unknown and is eager to embrace new adventures in her creative journey.


3D Motion | BRAND FILM
Byredo introduces themselves as  “reinventing the world of luxury  through a new approach, where creation is led by emotions, expressing a full and limitless brand universe.” My team and I focused on their perfume products, which are the most iconic product of their brand, and created journeys to each place Ben was inspired by for his products. We set the sphere as our framing device, and harmonized it with each of the four different surroundings.

Style Frames ︎︎︎

Motion ︎︎︎

©Joo Park