ABOUT

             WORK                   

                    PLAYGROUND



Joo is a designer with a passion for crafting brand identity systems and bringing them to life through animation. She thrives on exploring the unknown and is eager to embrace new adventures in her creative journey.



JOO. PARK


Community Footprints and The Ritz-Carlton

Brand Identity System

Creative Director: James Hendry
Art Director: Adrienne Ford
The Ritz-Carlton will be reviving the Community Footprints program with new standards and guidelines to help reestablish its position as a leader in environmental and social responsibility.

This program is a significant part of The Ritz-Carlton culture and impacts talent acquisition and retention. Ladies & Gentlemen(workers at the Ritz-Carlton) are passionate about impacting and serving their local communities, and there is potential for Community Footprints to impact guests all over the world as well. The program needed a strong, recognizable logo that ties in the multi-decade roots of this program with the class and sophistication of The Ritz-Carlton brand.

 

Logo ︎︎︎



Significance︎︎︎



Lockup︎︎︎

 

Social Media ︎︎︎




T-Shirt︎︎︎



Mood︎︎︎



This is still On-going project. Still in WIP.
©Joo Park