WOMEN’S SPORTS FOUNDATION
Motion | Branding
Recognition:
Graphis New Talent Annual 2023 Silver
Motion | Branding
Recognition:
Graphis New Talent Annual 2023 Silver
The Women’s Sports Foundation was legally established in 1974 by Billie Jean King. WSF identifies and supports athletes, coaches and community leaders creating impact and driving change. The WSF Athlete Ambassadors Program connects professional, olympic, amateur and collegiate female athletes with organizations throughout the country.
Rebranding was needed for this organization to create a cross-platform brand identity system and to encourage involvement from younger generations.
The logo is inspired by stairs. I thought of the WSF and American female athletes growing together and moving forward. Also, the logo stands for the letter “w” for Women. For the color choices, I focused on using a color that doesn’t represent any type of gender.
Rebranding was needed for this organization to create a cross-platform brand identity system and to encourage involvement from younger generations.
The logo is inspired by stairs. I thought of the WSF and American female athletes growing together and moving forward. Also, the logo stands for the letter “w” for Women. For the color choices, I focused on using a color that doesn’t represent any type of gender.
Logo Animation︎︎︎
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Stationery︎︎︎
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Collaterals ︎︎︎
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Posters ︎︎︎
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Web︎︎︎
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Spatial︎︎︎
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Stationery︎︎︎
Collaterals ︎︎︎
Posters ︎︎︎
Web︎︎︎
Spatial︎︎︎
